Title: Associate professor
E-Mail:jianming@ccsicom.com
Education
M. A. (Economics) 1991 Renmin University of China
B. A. (Science) 1984 department of physics, Sichuan University
Academic Positions
2001-Present Associate Professor, Renmin University of China
Field of Research
Customer satisfaction, Service management, Market investigation
Teaching
Statistics, Market research, Investigation methodology and techniques in marketing research
Books
- Market investigation,China Renmin University Press, 2005
- Marketing theories and management practices,China Wuzhi Press,2004
- Market investigation methods and techniques, China Renmin University Press, 2004
- Market prediction and management decision-making,China Renmin University Press,2003
- Marketing theories and practices,Hong Kong Tianma books Ltd.,2001
Research projects
- Satisfaction Investigation of National Telecom User
- Satisfaction Investigation of National Automobile User
- Investigation of Customer Satisfaction of China Civil Aviation of China (CAAC)
- Satisfaction Investigation of China Telecom User
- Satisfaction Investigation of China Unicom User
- Market Investigation of Mao Tai in GuizhouProvince
- User Investigation of Qingdao Aucma Co.
- User Investigation of Zhejiang Delixi. Co.
- Market Investigation of Dongfeng Camion Company.
- Quantitative study of Cultural Market in Beijing
- Study of Opera Market in Beijing
- Investigation of Puppet Show Market in Beijing
- Commercial Planning of Luqiao district, Taizhou, Zhejiang Province